Most proactive marketing campaigns have some form of direct mail incorporated into the overall strategy. Postcards, occasionally overlooked, are an effective marketing tool with good value and high impact:? Typically they have lower postage costs when compared to first-class mail.? For busy recipients, the postcard format is a compelling inducement to read the message. Not everyone has time (or wants) to open a sealed envelope for what seems like a “sales pitch.”? They are an easy method for keeping your company’s name in front of clients, customers, and prospective customers.? There are uses for postcards other than sending them through the mail.While somewhat simpler than creating a brochure, postcards are an extension of your company?s voice and should be presented in the best possible way. Before starting your postcard campaign, here are ten aspects to consider:1. Size Matters. While postc sell house fast ards can vary in size, a 4.5-x-5.25-inch postcard can be printed four to a page, which will lower the per-piece cost of materials. The largest piece that is considered a postcard measures 4.25-x-6 inches. Oversized and folded cards are usually considered first-class mail. The thickness of the card stock, areas reserved for post office use, and other specifications are part of the postcard’s design. The US Postal Service has the most current mailing requirements listed on their web site (www.USPS.com). Your local post office?s Business Division can also provide some free assistance.2. Return to Sender. Half the time the address side of the postcard faces up. Use this to your advantage. Keep your business name visible by having your return address printed on the card. Include your company logo, telephone number, and even your web address. Returned mail will help you to maintain a clean database.